Hi guys, happy sunday!
So, I started a Leadership course that has to do with Marketing earlier this week and I’ve been having a great time studying. Amongst the curriculum for the first week are lectures on Understanding Customers and Creating Valuable Brands. The lecturer further taught by suggesting some videos to watch and this post is as a result of those videos.
Dove is a product introduced to customers by Unilever and after a while, the products started having competitors. Rather than simply focusing on cleansing, moisturizing and nourishing skin, Dove focused on bringing out the real beauty in all women. Rather than simply selling soap, Dove seeks to change the way women viewed themselves, and view beauty. By identifying with a group of customers, gaining insights into their hopes, dreams and fears just as Dove understands how women feel about beauty transform Dove into a multi-billion dollars business (Which is also not the main reason for this post too – but I’m sure you’ve picked one or two points).
There is a way we see ourselves that people don’t even see especially women. I’m not so sure if its as a result what of people have gone through, the words that has sticked closer to their soul, the failures and hurts they couldn’t get over, but somehow, its just easier to be self judgemental about oneself and this goes a long way into how people find it hard to really love themselves for who they are. There is a continuous search for a perfection that is clouding the acceptance of the beauty they can’t see.
This self disruptive attitude has caused a lot of people (especially women) so much already. It has lead to Low self-esteem, Depression, Anxiety, Anorexia, Substance addiction, etc. The study made by Dove made some women actually see how beautiful they are when shown the difference between what they think of themselves and what others think of them. Watch “Dove Real Beauty Sketches | You’re more beautiful”
Some didn’t even believe they look that young and beautiful. When told to analyse what they think of the images described by other people, they said nicer things.
Another study was done where different women all over the world was tested on their perception of themselves if they are Beautiful or on Average. Watch “Dove Choose Beautiful | Women all over the world”. A whole lot of women chose Average and it’s because they just don’t see themselves as beautiful. Beautiful seems too far-fetched for them, they’ve placed themselves on the scale of average because they already have a modeled features in mind that they don’t think they fit in. After failing the test, a lot of them felt bad about their choice and said they’ll choose otherwise if given another chance.
The truth is we all are beautiful in our own ways and accepting whatever our flaws are as part of what makes us unique goes a long way into living with the right attitude and energy towards life. You are only as strong as you think you are. What you think and say is what you are (no gimmicks).
Shine on Beautiful! ???